Cultural diversity is now being identified around the world as both a potential strength of an organization and an important catalyst for achieving new growth. Markets that were never contemplated in the past are now being developed as they become more accessible through a better understanding of cultural diversity.

As an important part of business strategy, leveraging cultural diversity can help with attracting and retaining a more diverse and talented workforce. This will allow the company to more fully reflect society at large and understand key market segments that are growing both in terms of population and consumer power.

ABF’s base in Vancouver is ideally situated in geographical terms, as the gateway to Asia. Vancouver has a large visible minority of Asians, in particular Chinese, and this lends itself to providing business opportunities and linkages to the Asia and especially China. Vancouver is closer to Asia than either San Francisco or Los Angeles when flying because of the polar circle route.

ABF Strategic Consulting Group employs a holistic approach that offers strategies for organizations to better manage cultural diversity. By thoroughly integrating strategies in three primary areas - diversity in the workforce, supplier diversity, and market and community development - we can help organizations to achieve their goals.

ABF has a “think-tank” which includes members of academia and the business world. Through this forum, global ideas are generated and crafted based on research that is focused on business trends.